The second edition of the Great Online Shopping Festival (GOSF) has kicked off which was supposed to have some of the best shopping deals. It’s been already a day since the launch of this fest but there are hardly any tempting deals available on the participating e-com sites, which makes many web and e-commerce veterans term this festival as Great Online Shopping Failure.
Despite being the second season of the festival, it turned out to be a huge disappointment for shoppers, especially the gadgets lovers who were expecting a lot of good gadgets deals. The fact that the fest was initiated and organized by Google, adds up to the disappointment of these shoppers. Ironically, a similar shopping festival named #OMGSale, organized by CITI bank, was far more better in terms of quality deals.
#gosf is not at “Google scale”
— Amit Bhor (@daamitt) December 10, 2013
Since this is the second season of the sale and the lead organizer was Google, personally we were expecting a lot out of it. Here are couple of things that we feel makes the sale a huge failure.
- After facing hiccups immediately during the 0 hour of the launch, the official website of GOSF went down for more than 15 hours
— Amit Bhawani (@amitbhawani) December 11, 2013
- Contrary to as expected by many, there are no deals on Google’s own play store for Apps and device purchases. Isn’t it an irony that the fest is organized by Google?
- Couple of mobile phones and tablets deals that were worth checking out, went out of stock from the respective stores. We’re not sure if this was done deliberately by the stores to gain some extra traffic.
- Apart from the above facts, strangely many sites listed (including Start Sports & DTDC couriers) on GOSF official website are not even remotely an e-com stores which makes the festival look like another marketing stunt.
Star Sports is listed as a participant on #GOSF but they have no deals, no mention on their website. Dummy? How many such sites?
— Raju (@rajupp) December 10, 2013
As an avid online shopper myself, I was having high hopes from this fest since:
It’s the 2nd edition of the festival
It’s organized and initiated by Google
However if you are not a regular online shopper, you may like the 35% flat discount offered by Myntra and Jabong on clothing, garments and fashion items. You may also want to check out this list of GOSF deals by MySmartPrice.
I really hope, Google raises the standard of this festival at least in it’s next version of GOSF and concentrates more on the quality of deal rather than the quantity of such deals and the number of e-com sites ropped into the program.
Do let us know what’s your take about #GOSF 2013? Could you really find any great deal online?