To demonstrate unique ideas of using mobile and saving paper, Idea Cellular is offering a chance for its customers to experience a day when they can use their mobile phones for paying road toll and to watch a movie. Idea users in Mumbai and Delhi can get free access to Bandra-worli sea link and Delhi-Noida fly over respectively and get free movie ticket to watch “Kartik calling Kartik” on 25th Feb, i.e. tomorrow, simply by sending a specified SMS.
Mumbai’s Idea customers Travel/Watch Movie without tickets by sending following SMS:
First 4,000 people in Mumbai, who SMS ‘Idea sealink’ to 58888 will receive a thank you SMS which will enable them to travel absolutely free and ticket less on a single journey, either way, on the Bandra Worli Sea link on Thursday, 25th February between 8 am to 12 noon. Additionally, 200 people who SMS ‘Idea movie’ to 58888 will win free tickets to the screening of movie ‘Karthik calling Karthik’ at PVR Cinemas on Thursday, February 25, 2010.
Delhi’s Idea customers Travel/Watch Movie without tickets by sending following SMS:
SMS ‘Idea Toll’ to get a free single journey on the DND flyover on 2nd March, between 8 am to 12 noon and ‘Idea Film‘ to get fee m-tickets for the screening of ‘Karthik calling Karthik’ at PVR Cinemas, Saket on Friday, 26th February.